our story

be bold, be beautiful, be bridely

Bridely Boutique began long before the runway-worthy gowns and curated collections — it started with a little girl completely captivated by the artistry of bridal fashion. Kelly’s older sister, ten years her senior, used to design tiny wedding dresses for her Barbies, complete with veils and handcrafted bouquets. Kelly would sit beside her, turning stick pins into miniature earrings, styling her dolls like they were walking a couture aisle.

That early love of design didn’t disappear — it refined itself. What began with tiny stitches and makeshift earrings grew into a vision for a bridal fashion house built on intention, elevated style, and a distinctly different approach.

At Bridely, we believe it’s a privilege to be part of a bride’s story. Every gown we bring in and every moment we share is shaped by genuine care, thoughtful curation, and a commitment to creating an experience that feels personal, modern, and beautifully your own.

Founder of Bridely Boutique: Kelly Edgell

Photo by Staci Brucks Photography